Today INRIX completed a study with the Center for Economics and Business Research (Cebr) projecting the combined annual cost of traffic gridlock in Europe and the US will soar to $293 billion by 2030 if nothing significant is done to address it. This is almost a 50% increase from 2013, driven mainly by urban population growth and higher living standards as a result of increased GPD per capital.
What can be done? The key is to make data-driven decisions. Drivers make better decisions about when to drive and where to drive if they have real-time information available to them. Too often governments make decisions based on politics and not data about what will have the biggest impact on reducing congestion.
Better data = better decisions = reduced congestion. At INRIX, we’re trying to do our part to provide this.