Great article about INRIX’s new road safety product to make driving safer:

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INRIX supplies real-time traffic data to six of the eight top car manufacturers, but now it’s moving from efficiency to safety with the launch of its latest solution.

The Safety Alerts product suite consists of INRIX Dangerous Slowdowns, INRIX Incidents, and INRIX Road Weather. Each of the products collects real-time data from all the newfangled connected cars hitting the roads and, in combination with other sources, utilise the information to help drivers around the world.

“INRIX has long been focused on making driving not only more efficient, but also safer. INRIX Safety Alerts is an innovative next step to proactively use massive amounts of big data to make connected vehicles and smart cities safer for everyone,” said Mark Daymond, chief technology officer at INRIX. “Drivers, fleet operators and city planners now have a real-time solution for visibility into ever-changing road conditions.”

Real-time data collected from one vehicle could be transmitted to others using INRIX’s services to warn them of dangerous conditions along their route. The information can also be used by agencies to improve their road networks and prevent accidents by focusing efforts in areas that have become a higher risk over time.

Iowa’s Department of Transportation (DoT) is the first agency to utilise one of INRIX’s new Safety Alerts product suite to monitor, measure and manage the state’s road network.

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